Learning Through Real Life Experience

IMG_5118Today’s blog post is from Katie S., a junior Communication major from Des Moines, Iowa.

The best classes are those in which you get to work on real projects and see your ideas executed. In the Communication department, I get a lot of opportunities to do just that.

My favorite course I’ve taken at TU is the National Student Advertising Competition class. The American Advertising Federation (AAF) hosts this national competition for college chapters across the nation each year so that students can learn the industry by actually developing a full advertising campaign for a national client. This client provides every school with a case study, providing a basic outline of the industry they are in, as well as the history of the product and past marketing campaigns. This case study also introduces the problem that the client wants us to try and solve.

IMG_7845We conduct extensive research on our client, their industry, and their competitors. We come up with a concept or big idea, centered around our specific target market, and designers on our team make the vision a reality with creative executions. We create a “plans book” for the client to outline all that we have learned and created. We also write and memorize a 15-minute presentation.

The best part of the class is traveling to the district competition. Last year, our client was Pizza Hut. In April, we drove down to Dallas, Texas, to compete against all of the other schools in our region. AAF judges and a Pizza Hut representative watched our presentation and hosted a question and answer session with us. Our team came up with a Spin & Win concept for every time you order Pizza Hut online or through the mobile app. The judges loved this idea, and we were awarded Best Promotion.  We got to spend the rest of the night celebrating and enjoying Dallas before traveling home with our trophy and feedback from the judges.

Continue reading

You’re The Pageant Girl, Right?

LSR_4075_Perfect365Today’s blog is from Erin Wilcox, a sophomore Chemical Engineering major from Fort Gibson, Okla. 

Did you know the Miss Oklahoma Pageant is held annually in Tulsa, Okla.? Even better, did you know that the Miss America Organization is one of the world’s leading scholarship providers for young women? This summer I had the honor of being a contestant in the Miss Oklahoma Scholarship Pageant. When I started my journey as a freshman at TU last fall, I was crowned Miss Green Country 2015 and was given the chance to represent the Tulsa area. This was my first local title within the Miss America system, and I could not wait to spend the year serving my community and meeting new people. Even more so, I was ecstatic to compete in the Miss Oklahoma Pageant in June 2015.

People ask me all the time “Don’t pageant girls just dress up and wave at people?” Although this is technically a part of the role as a titleholder, it is a very small part of a job that is actually about serving others and being a good role model. Contrary to what a lot of people think, the Miss Oklahoma competition places a huge emphasis on scholarship and setting goals. In fact, the Miss America Organization provides a scholarship to titleholders at national, state, and local levels of competition. A titleholder also must support a personal platform during her year of service. A platform is a cause that a contestant chooses to promote because it is dear to her heart. The job of Miss Oklahoma is not about just about glamour; it is about encouraging others and raising awareness for worthy causes.

Continue reading

As TU Days Come To An End…

IMG_3668To all prospective students,

There is one date on my calendar circled in bright yellow highlighter.  May 9th, 2015: The culmination of four long, busy, yet rewarding, college years.  My immediate thought as I’m writing this?

AHHHHHHHH!!!!!  THIS IS CRAZY!!!!!!!

All right, so maybe I’m freaking out a little…or a lot…more like pretty much yes all the time. But considering this may be one of the last blog posts from me, I’m going to schmooze a bit and express what all has been going on in my life over the past month.

Honestly, I’m a little torn as to what I’m feeling as I move closer towards my commencement.  I’m excited that my family from various parts of the country will be coming to Tulsa to celebrate my accomplishments.  I’m stressed because of final projects that I must complete before I can graduate.  I’m thankful for all of the friends, professors, staff, and administration that I have come into contact with and who pushed me to be the best individual possible.  I’m ready to begin the next step in my life with full-time employment.  As I mentioned earlier, though, it’s hard to really put one emotion above the other. Continue reading