Learning Through Real Life Experience

IMG_5118Today’s blog post is from Katie S., a junior Communication major from Des Moines, Iowa.

The best classes are those in which you get to work on real projects and see your ideas executed. In the Communication department, I get a lot of opportunities to do just that.

My favorite course I’ve taken at TU is the National Student Advertising Competition class. The American Advertising Federation (AAF) hosts this national competition for college chapters across the nation each year so that students can learn the industry by actually developing a full advertising campaign for a national client. This client provides every school with a case study, providing a basic outline of the industry they are in, as well as the history of the product and past marketing campaigns. This case study also introduces the problem that the client wants us to try and solve.

IMG_7845We conduct extensive research on our client, their industry, and their competitors. We come up with a concept or big idea, centered around our specific target market, and designers on our team make the vision a reality with creative executions. We create a “plans book” for the client to outline all that we have learned and created. We also write and memorize a 15-minute presentation.

The best part of the class is traveling to the district competition. Last year, our client was Pizza Hut. In April, we drove down to Dallas, Texas, to compete against all of the other schools in our region. AAF judges and a Pizza Hut representative watched our presentation and hosted a question and answer session with us. Our team came up with a Spin & Win concept for every time you order Pizza Hut online or through the mobile app. The judges loved this idea, and we were awarded Best Promotion.  We got to spend the rest of the night celebrating and enjoying Dallas before traveling home with our trophy and feedback from the judges.

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Engineering & Engineering

As a few of you have probably learned, TU has a decent-sized and passable engineering college…. Okay, so TU is pretty well known for its intense and competitive College of Engineering and Natural Sciences! And as a student studying in this discipline, I get to see all the in’s and out’s of the classes, professors and buildings. If you visit TU (especially if you are wanting to do anything that is remotely close to engineering), you will probably be shown the two newest additions to the campus: Stephenson Hall and Rayzor Hall. Let me give you some information on both.

First is my home: Stephenson Hall! Alright, so maybe it’s not my home yet. But it will be starting the fall semester. The building is actually scheduled to be open this summer. So just in time for any of you high school seniors! This building will be the home of Mechanical and Petroleum Engineering.

Stephenson Hall: Under Construction!

Next is the beautiful Rayzor Hall. This building opened toward the end of last semester, meaning that I am a part of the first group of students to have classes there. Rayzor is now home to the Computer Science and Electrical Engineering. It’s so fancy!

The Newly Opened Rayzor Hall

This next photo is to show you a more inside view of Rayzor. Look how much people love studying here!

Studying for Computer Science

So as you can see, TU loves to give its students the best of the best when it comes to resources to succeed.