Today’s blog post is from Katie S., a junior Communication major from Des Moines, Iowa.
The best classes are those in which you get to work on real projects and see your ideas executed. In the Communication department, I get a lot of opportunities to do just that.
My favorite course I’ve taken at TU is the National Student Advertising Competition class. The American Advertising Federation (AAF) hosts this national competition for college chapters across the nation each year so that students can learn the industry by actually developing a full advertising campaign for a national client. This client provides every school with a case study, providing a basic outline of the industry they are in, as well as the history of the product and past marketing campaigns. This case study also introduces the problem that the client wants us to try and solve.
We conduct extensive research on our client, their industry, and their competitors. We come up with a concept or big idea, centered around our specific target market, and designers on our team make the vision a reality with creative executions. We create a “plans book” for the client to outline all that we have learned and created. We also write and memorize a 15-minute presentation.
The best part of the class is traveling to the district competition. Last year, our client was Pizza Hut. In April, we drove down to Dallas, Texas, to compete against all of the other schools in our region. AAF judges and a Pizza Hut representative watched our presentation and hosted a question and answer session with us. Our team came up with a Spin & Win concept for every time you order Pizza Hut online or through the mobile app. The judges loved this idea, and we were awarded Best Promotion. We got to spend the rest of the night celebrating and enjoying Dallas before traveling home with our trophy and feedback from the judges.
Today’s post was written by Jordan Hoyt, a senior Mechanical Engineering major from Tulsa, Okla.
One of my best decisions I made during my college career was deciding to room in LaFortune House and be part of the International Living Community. This is one of the most underrated residence halls on campus and was a perfect home for my sophomore year. It could be your home, too!
LaFortune House, or “Lafo” as it’s called by some residents, is home to suite-style living, rooms with sinks, and a huge lobby area fit for hosting equally large weekly international dinners. American students are mixed in with suites of mostly international students and through this they are given amazing opportunities to experience different cultures. If you’re hoping to learn a new language, this is the place to do it since nearly every major language is represented!
Today’s blog post is from Brittany J., a junior Mechanical Engineering major from Lee’s Summit, Mo.
When I was going through the college selection process my junior and senior years of high school, people always told me that I would “just know” which college was best for me. This totally freaked me out. I was determined to research all of the schools in depth, make lists of the pros and cons and endlessly worry about where my future would be. Little did I know, Tulsa, one of my top schools, offered a unique opportunity to help high school seniors “just know” if TU was the right fit for them: Tulsa Time.
Tulsa Time is an overnight program hosted by the University during which high school seniors stay the night with a Tulsa student to get a better understanding of what a typical day at TU is really like. The overnight stay offers the opportunity to get a feel for the atmosphere on campus and a personal look into the lives and personalities of the current students. The students who host Tulsa Time attendees are very excited to share their experiences. We enjoy being able to show off everything we love about TU and give others the chance to fall in love with it, too.